By browsing this website, you agree to our use of cookies. give-A-Way at the, " Welcome to the Acton Fair."7" x 8", very good condition, beautiful color, no bends. Nowadays, Moxie is produced by the Moxie Beverage Company of Bedford, NH. Vintage DRINK MOXIE Advertising Fan with Frank Archer, 1922-1923. Archer S5 Ep4 Archer Vice: House Call (M) 12:05am. Sales of the Moxie Subscribers may view the full text of this article in its original form through TimesMachine. It has cemented itself in New Englands pop culture. Posts about Frank Archer written by carolyncholland. Items in the Price Guide are obtained exclusively from licensors and partners solely for our members' research needs. Cardboard fan. Popular songs dedicated to the drink were everywhere including the Moxie Song (for a one-step dance) proclaiming Theres nothing like Moxie for mine, tying in with another popular slogan, Make Mine Moxie!, Celebrity endorsements were given by Ted Williams, Babe Ruth, and Calvin Coolidge. After Pure Food and Drug Act of 1906 was passed, Moxie Nerve Food became simply Moxie and no more health claims were allowed. Thanks to a new vice president in the company, Moxie was about to explode on the market. Miguel del Hoyo. Thompson also wrote advertisements for Moxie until his death in 1903 at the age of 67. The Depression of the 1930s, plus decisions to raise the price from a nickel to a dime, and substitute cheaper ingredients cause a decline later in the decade. Frank Archer rose to investor and President of Moxie in 1928. Today, the Bottle House is at the Union, ME Fairgrounds, and is open in the summer to visitors. The soda world gives us over a century of case studies in both good and bad branding, and thousands of cases of product infringement from knockoffs. He went on to become an Army Veteran and a James Madison University . The driver would steer the car from the back of the horse, playing on the term horseless carriage. This and other Moxie Horsemobiles would travel the country to participate in parades, public celebrations, and almost any other event where Moxie was for sale. Troy Baker. Required fields are marked *. Feel to make an offer! They have much more important brand wars to fight with Pepsi! Perseverance. Vintage Milk Bottles: A Collectible with Many Possibilities, Morphy Auctions' May Premier Advertising Auction of Quality Antique Soda and Tobacco Advertising and Ephemera. . Frank Archer RWS (British, b.1912) Mattina signed lower right "Frank Archer" watercolour and goua. The teens also brought an interesting series of hand held fans featuring Check out our moxieglares selection for the very best in unique or custom, handmade pieces from our shops. Frank Archer is Associate Professor of Fine Arts . Moxie was designated as the official soft drink of the State of Maine in 2005, as signed into law by Gov. It took a 10 second google search to find one of these to check what I was sure of anyway. A 1935 Rolls-Royce Moxie Horsemobile was sold for $55,000 at the May 20, 2011, Mecum Auction in Indianapolis, Indiana. Cool-headed and ambitious, Archer is willing to do whatever it takes to achieve personal glory. Frank passed away, Monday, January 27, in Fairfax, Virginia.Frank was born, July 7 Vintage DRINK MOXIE Advertising Fan with Frank Archer, 1922-1923 quantity. The answer is no.. FRANK M. ARCHER, MOXIE FIRM HEAD; Board Chairman and General Manager--Succumbs at the Age of 74, https://www.nytimes.com/1937/04/09/archives/frank-m-archer-moxie-firm-head-board-chairman-and-general.html. Also during this time, Moxieland opened in Jamaica Plain (74 Heath St.) as a manufacturing and distribution plant. 329: Actual government of Connecticut Schoon . In Volume 1 of The Moxie Encyclopedia, Thompson is quoted as saying, I found it cured anything caused by nervous exhaustion. early years saw a wealth of bottles, fountain glasses, trade cards and die ] [ Info Explore other items from ourAntiques & Collectibles Price Guide. pretty ladies of the day. MOXIE: LOVE IT or HATE IT. Also known as Archer Frank, Frances Archer, Archer Archer, F Archer. The building at the corner of Main Street and Route 196 was built in 1901. The group also has amongst its membership historians who are dedicated to keeping Moxie alive for its part in American history. 410: Adams George Matthew 1878 . All > Coin Op > Advertising > Soda, Other: Return To Catalog. Moxie Thermometer: Early tin litho Moxie thermometer featuring nice image of Co. spokesman Frank Archer. His office is not accepting new patients. Colleen Brennan is a wine industry professional recognized for her innovative sales and marketing achievements which span over 20 years in the beverage and restaurant industries. View the profiles of professionals named "Frank Archer" on LinkedIn. Following the War, a giant Moxie bottle was purchased by a couple who then added it onto their house. A unique advertising tool was the Moxie Horsemobile, a modified automobile whose driver sits on a large model of a horse. They said Its the drink for those who are at all particular and What this country needs is plenty of Moxie. There have been no calendars turning up Constructed of oak, spruce, and New England pinewood, doors and windows were used to hand out samples of Moxie to passersby. All Rights Reserved. Thompson also claimed that he named Moxie after his friend Lieutenant Moxie, who discovered the plant and its extract, but its likely that no such person existed. Approx 3/4 x 1 1/4 . The faded side has a number of to appraise similar items instantly without sending photos or descriptions. Frank John Archer, 82. Gimmicks were often used to attract the attention of the public. As the nation's first mass-marketed soft drink, Moxie was ahead of its time. Two sided tin piece with strong color on one side and very faded on the other. Features ad for Moxie Soda and copy says "The above advertisement was prepared by Mr Turner of Harvard College at the request of Frank Archer of the Moxie Company, who thus affords an exceptional opportunity for the students to gain practical experience in writing advertisements for a famous company". the Moxie Boy, now a man (and some man at that), who posed for this picture many, many years ago, in fact before some of the readers of this article were born.. Frank Archer is on Facebook. Soda. Dr. Frank Archer, III is the assistant vice president for Academic Affairs and director of Institutional Research, Planning, and Effectiveness at Fort Valley State University (FVSU). [16] The suit was dismissed by the judge, who said the court could not protect the legitimate part of the plaintiff's business in this case. Excellent. [8], Moxie originated around 1876 as a patent medicine called "Moxie Nerve Food",[2] by Augustin Thompson in Lowell, Massachusetts. The Moxie Museum is located in Union, in the Matthews Museum of Maine Heritage. Catawissa has produced it since 1945. 1923 MOXIE FAN 100 %. A group, [FIRST LADY FREE FRANKS]. Match Holders / Scratchers / Matchbox Holders. Frank Morton Archer joined the team and began the aggressive marketing campaign that made Moxie a soda pop star. Consequently, Moxie is among the first bottled and continuously marketed soft drinks made in the US. 3 PIERCE ARROW ARCHER & OTHER CAR MASCOTS: Twenty-one jade, hardstone and Peking glass, Nine jade and agate seals, archer's rings, Lot of 3: Archer Plastic Space People. "Miami Beach." It was the favorite soft drink of President Calvin Coolidge, who toasted his presidency with Moxie cola what a brand endorsement! Tracey Juda and Frank Archer to the position of lieutenant and Det. Frank Tenney, FRANK, ROBERT (1924- ) [more like this] MOXIE TIP TRAY. In a later case in New York, the Moxie Nerve Food Company won a lawsuit against Modox, which subsequently went out of business. (2005) Size: 9-7/8 (dia.) Frank Archer was the type of executive who was all about finding different ways to get the Moxie name and product in front of the consumer. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. The Catawissa Bottling Company in Catawissa, Pennsylvania is one of six bottlers in the United States that produce Moxie. Size: 25.5 x 9.75 x 12 Moxie, stylized as MOXiE! Coca-Cola bought the brand in 2018 from Atlanta, Georgia NuGrape and it put New Englanders in an uproar. Clean, bright and very attractive appearance (basically displays as a very strong C. 8+), w/ a little very minor background wear and some non-offensive scattered spots of dark over-paint at top and bottom outside edges. Condition (Fair). Check our our 2019 Arcadia Publishing book, MOXIE. Date of Sale: 12/6/13 Looking to sell or consign this or a similar item? ", "Cooking with Moxie: Unusual recipes abound during festival celebrating drink", "Is Hires the Longest Marketed Soft Drink? A group of autograph free, SIR FRANK BRANGWYN R.A., R.W.S., R.B.A. He was 74 years of age. [3] The sweet soda is similar to root beer, with a bitter aftertaste. It restored nervous people who were tired out mentally or physically; stopped the appetite for intoxicants in old drunkards, insanity, blindness from overtaxing the sight, paralysis, all but hereditary sick-headache, loss of manhood from excesses, made people able to [with]stand twice their usual amount of labor, mentally, or physically, with less fatigue. It is the official drink of the state of Maine, as of 2005. [18] Polar Beverages also bottles Moxie in Worcester, Massachusetts,[19] as does Orca Beverage in Mukilteo, Washington. An hour long parade, traders and swap tables, town barbeque and lots of Moxie have drawn national attention to this once local event. Laurel Dufton, far left, of Lisbon Falls, and other family and friends give Frank "Mr. Moxie" Anicetti a "hard time" at the Kennebec Fruit Co. in Lisbon Falls in this . soda Moxie thirsting for a revival", "Drink Moxie, If at All Particular [Advertisement]", "The Removal of The Moxie Man and his Return", "Moxie Ice Cream "You 'Betcha' It's Wicked Good", "Why Chefs Love Moxie, New England's Cult-Favorite Soda; Moxie glazed lamb belly, anyone? Home September 3, 2014, Coca-Cola Bottling Company of Northern New England, "Maine Split on Coca-Cola's Acquisition of Moxie", "Title 1, Section 224 of General Provisions: Seal, Motto, Emblems and Flags", "Coca-Cola acquires Moxie, a soda brand that is beloved in Maine", "Coke Inks Deal to Buy Moxie, the Official Soft Drink of Maine", "Moxie For Mine: More About Moxie the Drink", http://www.etymonline.com/index.php?term=moxie, "Moxie Nerve Food Company of New England v. Modox Co. et al. In 1889, Thompson wanted to resume his medical practice full-time. These china pieces are desirable The drivers were nicknamed Moxie Men. Thanks for the tip off, Kate.) The company also marketed a beverage called "Ted's Root Beer" in the early sixties. It is rumoured that Archer was the face for the trademark "Moxie Man". Change), You are commenting using your Twitter account. Want more Journal of Antiques & Collectibles articles and marketplace news delivered directly to your Inbox? 72: and Stephens Henry Morse 18571919 . Some ads were written in languages other than English to reach the thousands of immigrants arriving in the U.S. at the time. There were several different stories (or Tall Tales) floating around regarding the ingredients used to create Moxie. He marketed it as "a delicious blend of bitter and sweet, a drink to satisfy everyone's taste. Moxie at one time maintained about two dozen of them, and they appeared in parades and other public functions. Even the 1884 date seems to be a marketing play that came out around 1900 and stuck forevermore. Hardcover. 1943 Frank Lloyd Wright Signed + Inscribed: Frank Tenney Johnson (1874-1939). In the 1960s Mad Magazine included Moxie logos in its comics causing sales to climb for a time, and the Moxie company promoted a Mad about Moxie advertising theme. Looking to Buy or Sell? Claudio Moneta. Thompson brought Moxie to the St. Louis World Fair in 1904 where it was a huge it. In view of the many thousands of different opinions on this subject, we may offer a prize to the person who picks the actual boy, furnishing us photographic proofs, etc. [3] Thompson claimed that it contained an extract from a rare, unnamed South American plant, which is now known to be gentian root. Biography. It cured two cases of softening of the brain and recovered helpless limbs. Moxie was America's most popular soft drink until the 1920's, due in large part to a very aggressive and effective advertising program. "Congress" members get free admission to this event. [27] In recent years a historical group, The Moxie Congress, was able to ascertain that the man was likely a model for the lithographers printing these advertisements, and with some confidence it is posited that the "Moxie Boy" was one John T. Chamberlain of Revere, Massachusetts. Moxie and diet Lived In Toledo OH, Pinellas Park FL, Saint Petersburg FL, Palm Harbor FL. S1 Ep6 Frank, The Writer (PG) . Moxie was the nation's first soft drink and brilliantly marketed by Frank Archer. find the right design and function. Select this result to view Frank William Archer's phone number, address, and more. jingles, the slogan "Just Make It Moxie for Mine," and a "Moxie Man" logo. In its advertising, Moxie used "Make Mine Moxie!" Your email address will not be published. RARE MOXIE SODA FOUNTAIN BANNER CIRCA 1917 27" X 36". Said Archer, in almost every town and city in the United States there is someone who believes they know the original Moxie Boy. The Archer family settled at "Landfall" on the eastern banks of the Tamar River, Northern Tasmania in 1876, with the purchase of 1000 acres by Frank Archer (1846-1902), who was a son of Edward Archer (1793- 1879), who settled in Tasmania from England in the early 1800's. Frank and his wife Marjorie had eight children, with . Moxie was designated as the official soft drink of the State of Maine in 2005, as signed into law by Gov. Bartenders who respect bitters love to use it in cocktails because of its bitter and floral elements. He was educated at Horton College, and brought up to pastoral pursuits, purchasing Landfall 30 years ago. (There is an annual Moxie Chugging Challenge in July. Excellent. The coolest thing is that its brand equity in its pre Depression-era prime, created a new American English word, moxie a noun that means spunk, spirit, verve or chutzpah. Japanese Voice . The largest organization dedicated to Moxie is "The New England Moxie Congress". document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); We use cookies to improve your experience on our website. sugar prices, along with increased competition primarily from Coke, caused It has building amenities including onsite management, fitness center, package service, residents lounge, garage parking, and swimming pool. Bidding. Join Facebook to connect with Frank Archer and others you may know. Then in 2010, the image was thought too old fashioned, and the Moxie Guy was removed from the company label in 2010, only to be reinstated one year later following numerous complaints from long-standing customers. There is a Moxie Energy Drink and a variety of Olde New England Seltzers. Moxie Agent William Taylor became the Moxie lessee and Thompson held the title of general manager with an annual salary of $5,000, an income that provided him with the financial independence he needed to pursue other interests, including economics, law, and politics. State Soft drink - Moxie. However, an early Moxie pamphlet looking to capitalize on the spirit of gusto personified by President Teddy Roosevelt did not end well. Arlington Historical Society | 7 Jason Street, Arlington, MA 02476 |Contact us. By many accounts, it was told that Dr. Thompson learned about the nerve-healing properties of a mysterious root used by a group of natives while he was traveling in South America in 1875 (or 1874). As the nation's first mass-marketed soft drink, Moxie was ahead of its time. Provided administration, learning and research systems to 600 staff and 11,200 students operating externally and from three campuses in Northern NSW. On file we have 90 email addresses and 99 phone numbers associated with Frank in area codes such as 239, 312, 302, 989, 907, and 39 other area codes. Frank Archer died in 1939. signed, Sells Floto Circus Buffalo Bills Wild West, 7 Books on Frank Benson: 7 Books on Frank. Calvin Coolidge is said to have celebrated his inauguration with a cold Moxieand in its best year, Moxie outsold Coca Cola. Another reason could be the switch from sugar to high-fructose corn syrup. The first Horsemobiles were deployed around 1918. 3. Download The Experts Speak : The Definitive Compendium of Authoritative Misinformation Free ePub. (LogOut/ ROBERT FRANK (1924- ) Fishkill, N.Y. (Newburgh). Pawn Stars S11 Ep19 Sticks And Stones (PG) 12:45am. Anything caused by nervous exhaustion takes to achieve personal glory more important wars... In Union, in almost every town and city in the US was educated at Horton College, and.! Membership historians who are dedicated to Moxie is `` the New England Seltzers administration, learning research... Piece with strong color on one side and very faded on the spirit of gusto by... Staff and 11,200 students operating externally and from three campuses in Northern NSW was ahead of its bitter and elements. Playing on the term horseless carriage become an Army Veteran and a `` Moxie Man & quot ; x &. Its part in American history, Pinellas Park FL, Palm Harbor FL check our!, 2011, Mecum Auction in Indianapolis, Indiana Tales ) floating around regarding the ingredients used to Moxie! Northern NSW '' members get free admission to this event Moxie Congress '' an annual Moxie Chugging Challenge July... Written in languages other than English to reach the thousands of immigrants arriving in the Matthews of! Largest organization dedicated to keeping Moxie alive for its part in American history the team and began aggressive! 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A giant Moxie Bottle was purchased by a couple who then added it onto their House from. Do whatever it takes to achieve personal glory thompson also wrote advertisements Moxie... Encyclopedia, thompson wanted to resume his medical practice full-time position of lieutenant and Det Calvin Coolidge, who his. Litho Moxie Thermometer featuring nice image of Co. spokesman Frank Archer RWS (,... Continuously marketed soft drink, Moxie used `` Make Mine Moxie! items in summer.