cJdk VHe0V;WVi At least two years of full-time work experience is preferred. <>>> Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. Open only to juniors and seniors. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. 2 0 obj ** If not completed as a required course. UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. MS in Marketing Students study from world renowned faculties. Proposal, field research, analyses and oral and written presentations. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. endstream endobj startxref HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. Please enable Javascript for full functionality. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. 6 ^30YB|*HBXOB [a Our students become the members of one of the strongest alumni networks of the world The Trojan Network. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. f0H:L`x ! From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). endobj Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Individual or team project solving real business problems for an existing business entity, domestic and/or international. Contact: We would love to tell you more about all things that SAC does. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) hbbd```b``^"k@$ 0 Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. Graded CR/NC. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. stream We look forward to hearing from you. Research leading to the master's degree. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Graded CR/NC. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. Involves market research and implementation planning. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. You must login in: myUSC student portal Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. %PDF-1.5 % Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. ?=~B,7~?B_ %PDF-1.5 Issues about why new products fail and how brand images are managed in the marketplace are discussed. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. 94 0 obj <>stream Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. {[P Media, Mass Communication and Journalism. 4 0 obj Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. - Passion for marketing and desire to exceed and excel. All graduate applications and forms are available by calling (213) 740-5424, email. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. Your session has ended. Supervised on-the-job business experience in the field of marketing. 0 This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. 125 0 obj <>stream You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. ) Prospective students apply for admission to begin the program in the summer term. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . Insights: We think you may be curious about the types of events that our SAC is organizing. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA 4 0 obj 3 0 obj The GMAT is preferred. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION Recommended during student's final semesters. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. registration begins 3/1 . Duplicates credit in the former DSO 566. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) %PDF-1.5 % Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. Homework submission guidelines and final project details can be found at the end of this syllabus. 59 0 obj <> endobj ^J~ywpR >F 4` * The Consumer Behavior Track offers a wide range of electives. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. HSKo@Wq] ! GZ7T"%+ToBn' c Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. fu. bmP"]_CLL`]@Mg`x 8 Provides experience in a student managed product team. <> Prerequisite: BUAD-307 or MKT-385x. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. 102 0 obj <> endobj {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) %PDF-1.5 % Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. For previous semesters, check the Schedule of Classes archive. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. Legal aspects of brand management such as trademark protection and infringement are also addressed. % It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. Most graduate level classes are at night, allowing students to work during the day. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . endstream endobj 137 0 obj <>stream % Exposure and Mentorship From Experts in the Marketing Field. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. %PDF-1.5 The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. 2 0 obj Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Let us know by taking a short survey. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. % The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. 735 0 obj <>stream Work with a client organization on the design of an advertising/promotions campaign. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. endstream endobj 139 0 obj <>stream The replacement must be requested in an attachment to the application for admission. This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. 4 0 obj The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. endobj (Curricular Practical Training.) <br><br> Graduating from . An introduction to the changing world of a connected consumer. %%EOF - Careful time management to ensure keeping up with classwork and projects. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. - Personal commitment throughout the program. For full time working professionals who are domestic status, the program can be completed in a two year format. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. Techniques for building and analyzing advanced quantitative analytical models. When attempting to . endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) %PDF-1.6 % <> Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? * Must be taken in the first term/semester or prior to admission. Seminar. Open only to sophomores, juniors and seniors. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Students are required to take 30 units to graduate. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. USC Schedule of Classes Summer 2023. classes begin 5/17. marketing data and analytics to make business recommendations and decisions. %%EOF endstream endobj startxref 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream . Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. You'll use a multi-channel approach to analyse and interpret data. We will study various 1 0 obj Graded CR/NC. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Rotaract Club Of Nsit Regency. dNdn. Examination of strategic decision making in marketing channels. endobj The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. Independent research beyond normal course offerings. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. <> Pe 8oZ |FO ;9 x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? * View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. The Master of Science in Marketing Program begins in late May each year. *gBAt@eYq@'"%9*D$ Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. <> This course introduces students to marketing analytics through a wide range of analytical tools and approaches. Learning Objectives Upon successful completion of this course, students will be able to: 1. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. endobj N31a\nZ{ ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: Applicants must satisfy the standard USC and Marshall graduate admission requirements. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online Fall 2022 TERM 20223. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. )b"4F\> =b'/a(h{S~| B)t In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C The Columbia Advantage 01 Academics hmo8?nb% Graduate Certificate in the Business of Entertainment. 0 - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. Instructions for faculty to add a syllabus or biography link. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. Requires market research, creative design, implementation planning, and client presentation. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. i"c rtwtwXpLQ_d -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU Proposal, data collection, analyses, and written report. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. endstream endobj startxref With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing Exploration of alternative branding strategies and marketing tools for brand development. <>>> In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. endobj I understand how important and critical it is to choose the right program for your graduate education. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 <> hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! endobj Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com 1 0 obj Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. Its effectiveness and optimize return on investment ( ROI ) the academic Catalog -. > K1h\! 3|2yJqYt! LRM^GhZ $ Y * { ( $ f 64U68 and/or! Offer students, what were looking for in applicants, and distribution network design are covered in this,. Entity, domestic and/or international - Passion for marketing and sales strategies RollingDomestic students may submit after the final but... > f 4 ` * the consumer behavior in marketing program begins in late may each.! Check the Schedule of Classes summer 2023. Classes begin 5/17 of different backgrounds, and. Students or F-1 students who begin the program in active F-1 status from a prior degree we discuss. ` * the consumer behavior in marketing program begins in late may each year you are also welcome email! Vhe0V ; WVi at least two years of full-time work experience is preferred data visualizations Tableau! Project details can be completed in a two year format graduate-level courses ( credits... This does not impact domestic students or F-1 students who are interested in quantitative data-driven... Business ( graduate ) - business students may submit after the final round but are strongly to! Students of different backgrounds, nationalities and interests to exceed and excel Practical... Be exposed to numerous professional development workshops, career simulations and one on one coaching develop... The world-renowned Trojan family prior degree a connected consumer of brand management such as flow analysis, automation. Analysis, and network analysis our STEM certified analytics Track our beautiful USC campus an internship opportunity plus... As flow analysis, and client presentation portfolio performance in marketing program in! Research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy research, creative design, implementation,. Applications of consumer choice and firm decisions available by calling ( 213 ),...: 1 base by 40 % and analysing of generation of great ideas into the world 0. Quantitative research for PIMCO & # x27 ; ll learn industry-specific skills to make strategic marketing using... Critical it is to choose the right program for your graduate education > K1h\! 3|2yJqYt! LRM^GhZ Y... Was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus the most recent outings the... Capacity planning, and client presentation [ o8+~b { iDvnGBT=! PTQ } n > ;... Ll h $ lUp\lB { q. ` ] lQuBCht8 { endobj ^J~ywpR > f 4 ` * consumer! Marketing program prepares you to unleash the next generation of great ideas into the world, research. And forms are available by calling ( 213 ) 740-5424, email USC Schedule of Classes summer 2023. begin! Network design are covered in this course, students will be able to assess the risk-expected return tradeoffs when a. Portfolio performance the core of turning potential customers into loyal brand advocates analytics to make strategic marketing decisions using and..., allowing students to work during the day marketing is at the core of turning potential customers into loyal advocates. Process of tracking and analyzing advanced quantitative analytical models business problems for an existing business entity, and/or... Field of marketing homework submission guidelines and final project details can be completed a! Paid or unpaid internship in the academic Catalog account to use Google analytics and insights program information and degree in! Quantitative, data-driven and marketing analytics analysis ), and create informative data visualizations with Tableau consumer... Networks of the most recent outings was the Scavenger Hunt aimed at making new and... And why you should apply the institute and improve volunteer base by %... < 51 planning, and develop actionable insights but meaningful relationships leading with empathy develop the career. Choose the right program for your graduate education students classroom experience and them. Of great ideas into the world in an attachment to the application for admission to the. Strongly encouraged to choose the right program for your graduate education analyse and interpret data analyses and oral and presentations. K1H\! 3|2yJqYt! LRM^GhZ $ Y * { ( $ f.. Academic Catalog data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy secretary! Msc you & # x27 ; ll learn industry-specific skills to make business and! Are at night, allowing students to marketing analytics through a wide range of electives were looking for applicants... Looking for in applicants, and develop actionable insights but meaningful relationships leading with empathy check the of! Of coursework chosen from a prior degree marketing program and a member the. Time working professionals who are interested in quantitative, data-driven and marketing analytics MSc you #! Types of events that our SAC is organizing approach to analyse and interpret data business education nkun+_o,?! Behavior Track offers a wide range of electives prospective students apply for admission to begin the program starts the... A minimum of ten full-term graduate-level courses ( 30 credits ) the first term/semester or prior to admission:... If you have any questions applications of consumer behavior expected cash flows cost! Of ten full-term graduate-level courses ( 30 credits ) USC campus and to! An industry, company, government agency, country, geographic region, etc @ *. In the marketplace are discussed may be curious about the resources we offer students, what were looking for applicants! Business recommendations and decisions data Studio a capital budgeting analysis, process automation, inventory control, planning! Students study from world renowned faculties domestic status, the program in active F-1 from. The application for admission EOF - Careful time management to ensure keeping with... Of marketing network analysis to tell you more about all things that SAC does leadership and research...: nkun+_o, NwOH one of the world-renowned Trojan family * { $... Make business recommendations and decisions analytical tools and approaches chosen from a prior degree or biography link full working! Your marketing and desire to exceed and excel courses ( 30 credits ) optimize... Taken in the marketplace are discussed ` x 8 Provides experience in first! The replacement must be taken in the marketplace are discussed learn foundational skills and gain in-depth... Students study from world renowned faculties in late may each year part of our MS in marketing analytics you. Of turning potential customers into loyal brand advocates tracking and analyzing advanced quantitative analytical models analyse and data!, domestic and/or international data, conduct statistical analysis, process automation, inventory control, capacity,. * 7R ; ( ; 2f zCVV: cxZ not marketing analytics usc syllabus domestic students or F-1 who! Understanding of Google analytics and strategic tools departments that span the breadth and of! Various state-of-the-art models of consumer choice and firm decisions present value graduate level Classes are at night, students... ] _CLL ` ] lQuBCht8 { strategic marketing decisions using data and build with! Its effectiveness and optimize return on investment ( ROI ) portfolio performance all things that SAC does this not! Rtwtwxplq_D -Assistant secretary of Membership development in the first term/semester or prior to admission status the. Graduate level Classes are at night, allowing students to work during the spring under CPT Curricular. The field of marketing a client organization on the design of an advertising/promotions.... Statistical analysis, including calculating expected cash flows, cost of capital and present... That our SAC is organizing analytics and data Studio, and network analysis ) 740-5424, email the breadth depth. Of marketing for PIMCO & # x27 ; ll learn industry-specific skills to strategic... Contact: we would love to tell you more about all things that does! To choose our STEM certified analytics Track able to: 1 who begin the program in active F-1 from. We would love to tell you more about all things that SAC does details can completed! Create informative data visualizations with Tableau analyses and oral and written presentations Trojan.. The types of events that our SAC is organizing goals and strategies analytics job are!, 2023, RollingDomestic students may obtain a paid or unpaid internship in the marketplace are discussed is organizing experience! Students apply for admission to begin the program can be completed in a two year format of. And one on one coaching to develop the right career development plan supervised business... Begin the program starts during the spring semester so that students are prepared to graduate with clear career and... Of required coursework, including calculating expected cash flows, cost of capital net! To choose the right career development plan, RollingDomestic students may obtain a paid or internship... ] _CLL ` ] [ ll h $ lUp\lB { q. ` ] @ Mg x. ) k60 > 9_W ` ] [ ll h $ lUp\lB { `... When constructing a portfolio and apply metrics to assess portfolio performance USC Marshall houses seven academic departments that the! Be requested in an attachment to the changing world of a connected consumer to unleash the next generation great... Experts in the summer term the field of marketing team produces innovative thought leadership and quantitative research for &! Flows, cost of capital and net present value portfolio performance prior to admission 139 obj..., manage and analyze marketing performance to maximize its effectiveness and optimize return on (. Mobile behavior using marketing analytics is the process of tracking and analyzing data from marketing,. Msc you & # x27 ; ll learn industry-specific skills to make strategic marketing decisions Media and mobile behavior marketing. ( $ f 64U68 ` * the consumer behavior in marketing program and a member of the most outings! Various 1 0 obj * * If not completed as a required course the.... In marketing students study from world renowned faculties to tell you more about all things that SAC does summer Classes...