18 No. Confirming these statistical findings, the interviews also proved that frequent festivalgoers actively participated in live music concerts, typically on a weekly basis, whereas one person, Pauli, attended up to 100200 concerts a year: I consume a lot of live music. (2016), The social rhythm of the rock music festival, Popular Music, Vol. The strong commitment to live music and festivals in particular, as well as the meaningful connection to music, demonstrate characteristics of attachment and allegiance that are the highest levels of the Psychological Continuum Model describing the depth of fan interest (Funk and James, 2001). Despite 2021 being far from a normal year in the music festival calendar, overall participation in attending festivals recovered to around 80% of its pre-pandemic level as just over a fifth (21%) of UK consumers attended a music festival in the year to March 2022, compared to 26% in the 12 months to May 2019. There are the big onesCoachella, Lollapalooza, Outside Lands, Governors Ballwith big-ticket prices, multiple stages, camping options and nearly endless lists of performers. The involvement, proven to contain dimensions of pleasure, self-identity and centrality in lifestyle (Getz and Andersson, 2010, 2020), describes the depth of fan interest and has similarities with the psychological connection levels of PCM. 16 No. Furthermore, Finns' attitudes, tastes and perceptions of festivals have not changed much along the years (see the report on the longitudinal Finnish Festival Barometer research in 20142018, Kinnunen et al., 2019b), except 2020 when the COVID-19 pandemic caused the cancellation of summer festivals. Firstly, buying tickets in good time for festivals that would be sold out, and planning the travel and accommodation, especially in the case of festivals abroad to save money. 17 No. Packer and Ballantyne, 2011) and helped in coping with the everyday life (Maria). Skills and knowledge development led to certain routines, which in turn influenced the participation motives so that frequent festivalgoers experienced a need for novelty. 3 No. Pauli started to prefer festivals abroad after his first visit to the Sziget festival in Hungary was so inspiring. 461-483. The music festival attendance in France has strongly increased from 2017 to 2019. This is apparent particularly in the context of large rhythm music festivals (Nordvall and Heldt, 2017; Kinnunen et al., 2019a). (2013), Social worlds as a framework for event and travel careers, Tourism Analysis, Vol. So that model is super integral as to why artists and agents are focusing so hard on music festivals.. 2, pp. The inaugural Maha Music Festival was held on Saturday, August 29, 2009 at Lewis & Clark Landing. Instead, as the participation frequency increases, skills and knowledge about the characteristics and practices of festival attendance and music festivals will increase accordingly. Harvey, L. (2015), Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Vol. Nordvall, A., Pettersson, R., Svensson, B. and Brown, S. (2014), Designing events for social interaction, Event Management, Vol. The most important key figures provide you with a compact summary of the topic of "Live Music" and take you straight to the corresponding statistics. Taking second place with an attendance of about 2.7 million is Austria's Donauinselfest, taking place in Vienna over the course of three days in the middle of the Danube. Frequent festivalgoers were open for social interaction to nurture the sense of community and belonging (see Social practices). (2001), The psychological continuum model: a conceptual framework for understanding an individual's psychological connection to sport, Sport Management Review, Vol. Max Yasgur Rented Out His Farm for Woodstock. This statistic is not included in your account. Chart. For instance, competing priorities defined by Lamont et al. 18 No. All the attendees formed a temporary festival community that was restricted by space and time. Use of this site constitutes acceptance of our, Digital There were three female interviewees (Sofia, Nina, Maria) who were fans of a certain artist or a band, and followed them at festivals but typically only inside Finland: Next Friday we'll attend I think it's the 90th gig of Stam1na [] The aim is that next year I'll reach 100 gigs because it will be ten years since I saw them for the first time. Listening to live jazz: an individual or social act? ), Tiina female, 27 years, boyfriend (not living together), Live music, making music, amateur theatre, nature activities, event surfing, Analytical, independent festival visitor and active volunteer worker in festivals, Live music, regular at a local bar, (theatre), Adventurous, social festivalgoer, lots of extempore participation, wants to visit at least one new festival a year, Changed friends to younger ones as the older friends did not attend festivals anymore; regularly visits festivals abroad, Seppo male, 41, wife and a 16-year-old son, If any free time left: live music, theatre, museum, city holidays, Works in the music industry; started his career as a festival volunteer; visits festivals abroad as part of his work, Live music, exercise, (food and beer festivals, theatre, films, classical music), New festivals: bands Familiar festivals: entirety, Writes articles on festivals and other live music gigs for a fanzine; gets accreditation in 75% of the attended festivals; attends several festivals abroad each year and has acquaintances around Europe whom she meets only at festivals, Live music, bars, floorball, food and drink festivals, Enjoys camping at festivals; divides festivals into home and travel festivals; attends festivals abroad every second year, Live music, reading, exercise, book and music fairs, Follows her favourite artists; front row fan who dances a lot, Nina female, 35, in a relationship (spouse does not attend festivals), Live music, exercise, spending time with friends, (theatre, films), Attends festivals where favourite artists perform; stays in the front row taking photos, Music is one of the most important things in my life, I actively search for new music that interests me, I actively recommend artists, songs, and albums to my friends, I usually listen to music, concentrating and burying myself in it, Making and playing music is one of the most important things in my life, Music often creates strong emotions in me, I usually listen to music with friends, acquaintances and like-minded people. 555-569. Both time and money are invested in the fan interest (Cavicchi, 1998) since fandom entails following the fan interest; for example, for an artist or musical genre, physically by attending concerts or festivals, and virtually by reading and commenting on articles and fan pages. Greene, J. [] People think that metalheads are so awfully scary and angry and (laugh) aggressive and all that stuff (laugh). Furthermore, it was proven that the PCM introduced by Funk and James (2001) does not necessarily apply only to sports fandom, but it has useful conceptualizations for festival fandom as well. On the business side, music festivals have become more streamlined and shaped by the advent of big music promoters over the last decade. As a consequence, festival fans have grown to appreciate live music and festivals more than ever (LiveFIN, 2020; Live Nation and TicketMaster, 2020). Also, the number of stadium and other big concert attendances was strongly correlated with the number of festival attendances (rs=0.233, p=0.000). Besides Pori Jazz, many of the iconic rhythm music festivals were established in a five-year period in the late 1960s and early 1970s in the middle of festival fever in Northern Europe (Klaic, 2014), such as Ruisrock (founded in 1970) in the city of Turku and Ilosaarirock (founded in 1971) in the city of Joensuu (Luonila and Kinnunen, 2019). 211-226. There are also event travel career studies that focus on the level of involvement in a sports activity and its impact on event career practices. Have you ever taken your children to a live music event such as a gig or concert or music festival? Live music, in comparison, made only a fraction of this amount, generating roughly $5.5 billion the year before the pandemic started. I never bothered to count but I attend several hundred gigs a year. It was also noted that frequent festivalgoers were musical influencers among their social group, since they actively searched for new and interesting music, and recommended music to their friends. There are multiple benefits following the shift from physical to virtual events, and cost reduction is one of them. Director (Community) The Mentoring Circle. The record was verified by a . 15 No. Then, theres the flipsidenot all music festivals are meant for the mainstream, and not all programmers want the influence of big promoters. However, there were approximately 50,000 individuals participating in the festival since the same people attended the festival for several days. Planning of festival attendance was two-fold and tourism-oriented. However, interviewees represented different types of frequent festival visitors: there was a volunteer worker (Tiina), music industry worker (Seppo), fans of artists (Sofia, Nina, Maria) and of a certain musical genre (Anna, Sofia), camping enthusiasts (Sofia, Pekka) and participants who set and measured their targets (Pauli, Sofia). Both quantitative and qualitative analysis attested that frequent festivalgoers were heavy users of live music. and Moital, M. (2018), Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Tourism Management, Vol. Single-day tickets cost $135 per day (plus $27 fee), at TortugaMusicFestival.com or at the box office at DC Alexander Park, 505 S. Fort . Positive festival experiences influence future intentions and loyalty (Cole and Chancellor, 2009), either towards a specific festival or music festivals in general. The collective identity with other fans (see Cavicchi, 1998; Duffett, 2013; Hill, 2016), on the other hand, facilitates social interactions with strangers who have similar values and interests and with whom the sense of belonging is felt (Rihova et al., 2015). The 2019 conference was based on the theme of 'Non-Communicable Diseases: A Crisis in Slow Motion', where delegates were given the . 2, pp. A non-profit, Newports proceeds are sent to the Newport Festivals Foundation and to charity. The Statista "Chart of the Day" currently focuses Attendance at the 2019 event, which took place Aug. 1-11 was 1,226,000, topping the previous record of 1,196,000 set in 2017. Thus, fans' performance (Duffett, 2013, p. 28) was part of the festival product, their behavior improved the product and consciously co-created the positive festival atmosphere. Patterson, I., Getz, D. and Gubb, K. (2016), The social world and event travel career of the serious yoga devotee, Leisure Studies, Vol. (Eds), Consumer Tribes, Elsevier, Amsterdam, pp. hb``` 1068-1079. Overall, Mintel estimates the value of the UK music festivals and concerts market to be worth just over 2.6 billion in 2019, up from 2.46 billion in 2018. 97-113. (2020), Social sustainability in adolescents' music event attendance, Sustainability, Vol. Thus, familial responsibilities were minimal for them. This text provides general information. Profit from the additional features of your individual account. As the motives for attendance are changing, the commitment and loyalty towards festivals increase, leading to frequent festival attendance. His research interests include tourism statistics, seasonality, travel motivations and behaviour, event tourism and cultural sustainability. Learn more about how Statista can support your business. In terms of occupation, the majority of our respondents attending the film festival and the jazz event tended to be from categories of professions that needed a higher education, such as. The difference was statistically significant (2=8.77, p=0.003). Getz (2007) applied the TCP approach and serious leisure conceptualization (Stebbins, 1992) to event tourism, arguing that an event career is involved when there is a frequent event visitor who desires for more, craves for uniqueness and hopes for an increasing challenge. She attended one new festival per year and a total of ten festivals a year: I always aim to attend ten but this year it was only nine because I ran out of money (laugh). Festival attendance also increased fans' well-being (cf. 1, pp. In career development, the most important aspects are changed behavior and motivation, sense of community with others and skills development (see Getz, 2008; Getz and McConnell, 2011; Mackellar, 2009). 117-138. Later, Pearce and Lee (2005) renamed the theory as Travel Career Patterns (TCP), removing the hierarchical (ladder) aspect and developing the model further by emphasizing the influence of multiple motives and age. 362-375. Fandom, on the other hand, has been studied in the festival context as fandom of an artist or musical genre, not as fandom of festivals, even though Rihova et al. He was the chairman of the Finnish Society for Tourism Research 20102019. With these demand dynamics, in 2019 we delivered growth in concerts revenue of 8%. data than referenced in the text. 4, pp. 0000001066 00000 n Singapore. THE VALUE OF EVENTS. This was thanks to a rise in the number of people going to. Kaaboo is a completely unique music festival designed to appeal to every one of the senses and give attendants the experience of a lifetime. As of December 2019, the Canadian National Exhibition was shown to be the most attended event by respondents with 12 percent attending in the last two years, and 22 percent having attended more. According to the CDC, 2.6 million Americans died in . Interviewees pointed out that they might attend a festival alone since they knew that there were friends and acquaintances they met only at the festival in question: There are acquaintances all around Europe. That experiential economy has grown just as brands have gravitated toward festivals, looking to capitalize on the opportunities that one large group in a singular space presents, he says. ", Elevent, Share of attendees at selected leading festivals and events in Canada as of December 2019 Statista, https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/ (last visited March 01, 2023), Share of attendees at selected leading festivals and events in Canada as of December 2019 [Graph], Elevent, July 10, 2020. Show publisher information They were fans of a certain musical genre or artist, but most of all, they were fans of music festivals to consume and experience music. Festivals have since evolved from the DIY, communal spirit of Woodstock, growing into mainstream businesses that reap profits and embrace corporate sponsorships, as more than 32 million people attend them each year, according to Billboard. Register in seconds and access exclusive features. 3, pp. Magazines, Dolly Parton at the Newport Folk Festival, Or create a free account to access more articles, How Music Festivals Became a Massive Business in the 50 Years Since Woodstock. The Tortuga Music Festival continues through Sunday. Music festival attendance might also be a vehicle for various . Share of attendees at selected leading festivals and events in Canada as of December 2019 [Graph]. Music-related fandom has been previously investigated in relation to artists (Cavicchi, 1998; Henry and Caldwell, 2007; Vroomen, 2002) and specific musical genres (Hill, 2016; Sinclair and Dolan, 2015), but not so much in relation to music festivals in general (exceptions include Jones, 2015). 1, pp. Now that you have an idea of what the typical hardcore festie is like, here's why it matters: 3 No. For arts or cultural festival attendees, it's a 12% difference. 175-188. If you are an admin, please authenticate by logging in again. Based on Getz's (2008) conceptualization of the event travel career, there are several sports and special interest event studies which conclude that as the expertise increases, there are changes in motivation and practices to maintain novelty, add challenge and develop skills. Fandom entails an emotional relationship towards the object of fandom that will be called fan interest from now on. 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