Use the poll feature as a benefit tier, and give your patrons the chance to give on your creative projects. Podcasts generate the most money relative to their share of total creators. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). You might. Naming your membership levels based on benefits and services included is the smart thing to do. Recognition drives an additional $10/month above the previous tier for them. Will a user look at the name, understand the value, and want to pay you to join? Tier 2 everything in tier 1 plus new features. Historically, artists such as painters, musicians, and authors sometimes relied on wealthy donors' patronage to finance their work. Instead, make sure that the impact on your business is a powerful enough motivator for both you and your fans. Fan recognition is when you call out your patrons and thank them for something theyve done. Blog Physical goods are any materials you can send to a fan in exchange for membership. Patreon hosts more than 6 million monthly active supporters, known as patrons. 2.9% + $0.30 for donations over $3. A guide to the graphic design platform's features and capabilities, 'What is Twitch? Individual Health Assessment and Coaching. Within the "Patrons" section of the navigation bar, there is a tracking tool and reminders for delivering rewards for each membership level. 2. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. Its time to look at the different options for naming membership levels, based on the exact type of membership you are offering. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier - Early access to the new animations. before the general public. Here's everything else you need to know about the content funding platform. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Or are the top creators non-subscription revenues, such as merchandise sales, adding to GMV? Youve seen the membership tier cliches, and you dont want your membership program to fall into that trap. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. earning or expects to earn $5000 WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? And for any given creator, the answer isnt the same. There are two reasons patrons sign-up for a membership program.Patrons want to support YOU, and they love how they feel when they contribute directly to your success. In fact, patron numbers have tripled over the last 3 years. And patrons dont get all the rewards for the tier until theyve been patrons for eighteen months (a gross value of $1800/patron). 10. There are also payout fees to consider. Still, many patrons need you to tell them about it six or seven times before signing up. At the end You can also consider your delivery method for your services, whether they are in person or online. 14. Full time creator, earning or expects to earn $5000 a month or more on Patreon, Has an engaged audience of at least 100K followers on a social platform, Has team members that help manage your page. The creator can then design multiple membership tiers and determine what their premium rewards will be. Develop relationships with your patrons through patron-only posts, messages, or directly via email. If your fans are willing to pay, it may even be worth hiring outside help to ensure benefit fulfillment. WebClick the Active memberships link from the menubar Locate the creator and click the Edit link Click into the Choose what you pay field Enter a new payment amount that is equal to or higher than the minimum cost of your current tier Click the Update button Increasing your payment amount on the Patreon app Its also why creator businesses in the YouTube and podcasting space have found so much success through a monthly membership model: their material is inherently good for digital distribution. - All benefits from previous Tiers. Do you think Patreons business model is sustainable? This can also be quite beneficial for you as a creator, too. Dave is the author of more than two dozen books and has contributed to many sites and publications including CNET, Forbes, PC World, How To Geek, and Insider. Creators can set up multiple membership tiers with various rewards so each subscriber can choose the amount of money they feel most comfortable giving to a project. Want to run a membership on your own website under your own brand? For example, The Shepard Blueprint Monthly and The Shepard Blueprint Yearly plans. Of course, there is always room to jazz up your membership level names. While Patreons GMV is $1 billion in 2020, the annual earning per TOP creators is only about $1 to $2 million. Today, Patreon is used by various artists, including podcasters, YouTubers, musicians, and writers. Many successfulmembership sitesoffer only two tiers, while others do well with three or four. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. With your email address, well create an account so you can experience AccessAlly first hand. Pay yourself whenever you want, or receive monthly auto payouts from your creator balance via direct deposit, PayPal, or Payoneer. Monthly memberships are usually for creators that make more than 4 posts a month. The other is located in Dublin, Ireland. A good example of this is the Smarter Every Day Patreon account. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. - All benefits from previous Tiers. Enjoy whatever bonus trash we dump here. Patreon lets people financially support and reward content creators such as podcasters, writers, and YouTubers through a monthly subscription. On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. The price of your benefit should represent the effort you put in AND the impact for the patron. For example, an enterprise customer might expect services to be at a higher price point. You'll get follow-up emails about AccessAlly and new features. 4. If its extra, exclusive, and interesting, its a good choice for a digital benefit. Another great litmus test is to see if a customer or friend can explain why its worth signing up for your memberships in a few words or less. By clicking Accept, you consent to the use of all our cookies. One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. Enter a level name to test: You have selected the My Level Name membership level. In 2019, TechCrunch estimated that Patreon generated $50 million in annual revenue. Why is it better to offer fewer membership levels? 9. , Start Scaling On Your Terms - Free Workshop Soon. Here the names for tiered packages are very straightforward. Im glad to hear it thanks for your comment! This works especially well for coaches who offer a combination of group coaching and one-on-one coaching. Doing some research about your potential customer and member base will help with this, too. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. Check out these top five benefit ideas. Enter a level name to test: You have selected the My Level Name membership level. WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. Theres no downside to saying thank you, and it drives conversions nicely. No matter what you create, theres bound to be a way to create engaging bonus content out of it. Fulfillment is time consuming. YouTube, How We Support You When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. Latest Releases Want more tips? Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. In the last two years alone, Patreon has registered 79,556 new creators (37.31% of the existing base). Run your online courses, memberships, coaching programs, and communities in one place. There are five most common categories of benefits that patrons love.Patrons join membership programs to gain access and insight into the creator, as well as digital and physical offers (think: print-at-home PDFs or merch), engagement, and fan recognition. For the right price, you can even offer in-person meet-ups with fans. WebYour annual membership automatically renews on the first of the month, a year after your initial join date. Test your level name against key phrases in Paid Memberships Pro. Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. If its extra, exclusive, and interesting, its a good choice for a digital benefit. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. The companys valuation has more than tripled since September 2020, when the Series E round valued Patreon at $1.2 billion. Supporters on Patreon. Real-life examples of creators using each one. This can also be quite beneficial for you as a creator, too. Having amembership management softwarelike AccessAlly that can seamlessly change a persons subscription and also what they have access to is key. For example in the health coaching space: Go ahead and start to play with the different words and concepts that apply to your unique membership experience, and see what you come up with. Sometimes when were choosing names for tiers of service, we want to make all of the levels sound equally amazing. A digital benefit is anything you can digitally distribute to your fans. And its definitely frustrating at times. Patreon has raised a total funding of $412.1 million. By the way, all of this advice applies to names for levels of packages or names for tiered packages, too. This cookie is set by GDPR Cookie Consent plugin. If personal privacy is of paramount importance to you, youll want to find a way to balance that privacy with carefully curated access or just skip the access/insight benefit altogether. 13. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. Try to appeal to the masses and offer short-term and long-term benefits. The number of patrons has increased by 50% over the last year. According to Comparably estimates, the average annual compensation at Patreon is $144,380. Leave a comment below with your favorite naming membership tier tips or examples! Wildly popular German YouTube channel Kurzgesagthas used this technique to drive thousands of dollars in membership revenue every month. Check out these posts: Wondering where to start and what to offer patrons? So dont put too much pressure on yourself to come up with the perfect membership level name during the brainstorming phase. We adjust these fees based on your tier pricing and your patrons currency. Enjoy whatever bonus trash we dump here. Fulfilling physical goods can take a lot of time and effort so if this is something youre interested in, please check out this post as youre thinking it through. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). For example, RollPlayis a group that creates videos and related content for table-top gaming. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Brian, thanks for tracking these stats. You can also list patron names on your website, give them badges to display on a community forum, or send handwritten thank-you notes along with physical merchandise. These might be named something like this (these might not be the most creative tiered package names, but they work): Or for more of a coaching slant in a tiered structure: Obviously, you can always dress these membership levels up with your brands specific vibe. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. Merchandise is a common route here, but its not the only one. Membership is valuable to you, the creator, for a number of reasons.While sustainable income is a top priority for many creators, membership also gives you the ability to grow your team, retain financial and creative independence, deepen relationships with fans, and make more or better content. Hi Daniel, Ill have to look into that. Lets say you have three membership levels: Tier 1 basic features. 43,823 patrons sponsor the show. Your My Level Name membership is Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. But that doesnt mean that your services, content, or member site needs to be basic. Lets say you have three membership levels: Tier 1 basic features. Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. Creators on Patreon have made an estimated $2 billion. WebWith all of our billing options, patrons unlock membership access upon signup. WebFor creators, membership opens up a special opportunity to build community with fans and connect with them in a way that remains personal and ripe with creative potential, even at scale. Think of ways you can include them in your journey and add their name to your project or regular content. You probably have a lot of ideas by this point. Your My Level Name membership is Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier WebFans can choose to join podcasters Rory & Mal s Patreon as Interns ($5 per month), Assistants ($10 per month), or Supervisors ($20 per month). Full, 13 Profitable and Easy Membership Models To Run Online, 5 Things to Look For When Choosing A WordPress Membership Theme, Why AccessAlly Only Integrates With These Tag-Based CRMS: Infusionsoft, Ontraport, ActiveCampaign, Drip, & ConvertKit. Membership Level: My Level Name. We could literally talk to you about it all day (today and tomorrow). Financial return = (patron count X membership tier value) cost to fulfill. Its a good idea to name your membership levels based on your topic and audience. Almost 20% of creators use Patreons Early Access feature to give their most passionate fans what they want (their content!) 8. What are the most lucrative content categories on Patreon? Some creators may choose to have only a single tier to reduce the management overhead of dealing with rewards and communication. We use cookies on our website to give you the most relevant experience by remembering your preferences. Test your level name against key phrases in Paid Memberships Pro. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. The founder, Frank Cifaldi,is on a mission to document video game history with a small group of dedicated patrons. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. There are also payout fees to consider. If you dont have this information, can you shed any light on whether it could even be obtained somehow, perhaps via the Patreon API? Financial return = (patron count X membership tier value) cost to fulfill. Tier 2 Bronze. Think of things that pull back the curtain to your creative process, like tutorial videos or sketches of unfinished pieces. 2. Your annual membership automatically renews on the first of the month, a year after your initial join date. This example from Reading Teacher offers a free first level, monthly access, and a one-time payment for lifetime access. Membership level names that reflect something in the real world often connect better with members, because they are more tangible. Its perfectly acceptable to delay fulfillment until supporters stick around for your chosen time frame. 7 out of the top 10 creators on Patreon (ranked by the number of patrons) produce podcasts. It drives membership. Trying to decide which benefits and tiers to offer, or how to promote your program? For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. Financial return = (patron count X membership tier value) cost to fulfill. 5. Also, naming your tiers provides community among your patrons. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. Fans who care more about your work as time goes on. Yes, you could pick a brand name for your membership and then have tiers based on the payment duration. This is especially important if there is a community aspect to your club or membership. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Membership changes the way in which you engage with your fans.You have been giving your fans content for free through other platforms, and adding a membership program changes that dynamic. A monthly goodie box is a great way to keep fans at their current membership tier. Limited-time offers can work really well for this. Creators on Patreon have made an estimated $2 billion. Your audience needs to be able to tell on your website, and the name can go a long way in getting members on board. And total monthly payments hit the $1 million landmark. We also empower creators to retain direct contact with their most passionate fans and own creative control of their work. The best way to come up with a creative naming structure for your membership levels is to tie it into the topic of your membership site. Together, those two tiers drive over $12k in monthly recurring revenue for the business. 5% + $0.10 for donations of $3 or less. To set your membership prices you'll want to make tiers for your patrons to choose from. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. What you offer needs to appeal to the masses your masses. In addition, those patrons gain access to exclusive digital bonuses like wallpaper downloads and original music used in the videos. By looking at the type of content you currently publish, whether it is through blog posts, videos, or podcasts. To fund their project, they offer reward tiers that unlock additional incentives based on how long youve been a patron. These supporters contribute financially to creators, generally gaining membership benefits in exchange. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. 5. Opt out anytime. Fans who revel in exclusive access to your creative world. Good question there. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Others structure their levels with a supporter cap to avoid being overwhelmed with creating, packaging, and sharing premium content. So when he tours factories, or receives a prototype, he films it for his patrons, creating bonus content. - 4K quality animations without watermark. 2.9% + $0.30 for donations over $3. Higher tier supporters can watch gleefully as their bird avatar dies a horrible death in one of the explanatory videos. The concern? These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). It might also help you come up with different membership tiers and validate your content plan and payment options. It drives membership. More often than not, your fans just want to be a part of your journey, and acknowledging them is a great way to keep them engaged and happy along the way. Tier 2 Bronze. Or what an artists sketch looks like before color is added? That one tier alone drives $600/month in support for them. You pay an amount for each post at the end of the month on a per-creation plan. You will also likely want to be able to pro-rate any past payments toward an upgrade or a downgrade in membership plans, so keep that in mind. Of course, if you dont plan on having people move between membership levels, this isnt as much of an issue when you name your membership levels. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. Polls. Affiliate Plugin Others combat churn with the following strategies: Theres no law that says you have to fulfill tier benefits as soon as patrons make their pledge. If you want to have a natural progression from your most affordable tier to your higher-paid tiers, you dont want to force people to cancel and sign up again. Within 18 months, 125,000 patrons were using the platform to make recurring payments to creators. Patreon hosts more than 6 million monthly active supporters, known as patrons. 2. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. The rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. And add their name to your fans get to choose from when they visit your creator page community! Based on your topic and audience you probably have a lot of ideas this... To their share of total creators patronage to finance their work and writers thousands dollars! The founder, Frank Cifaldi, is on a mission to document game... Every month post you share and will have access to the masses offer! The top creators non-subscription revenues, such as merchandise sales, adding to GMV to join good to... Creators on Patreon are bonus or exclusive content and community experiences Blueprint Yearly.... Like this: tier 1 Silver creative projects mean that your fans are willing to,. Fans and own creative control of their work creators ( 37.31 % of the base! An account so you can send to a fan in exchange 37.31 % of the month, year... The platform to make tiers for your membership levels, based on how long youve been a patron them something. = ( patron count X membership tier way, all of the best benefits you can give your patrons thank... Membership program to fall into that registered 79,556 new creators ( 37.31 % of the benefits. Used this technique to drive thousands of dollars in membership revenue every.. Rewards and communication $ 19.20 upon confirming, and YouTubers through a monthly or annual payment you... And for any given creator, too well create an account so you send! You are offering also, naming your membership and pay 19.20 upon,. Even be worth hiring outside help to ensure benefit fulfillment among your patrons currency used various! Single tier to reduce the management overhead of dealing with rewards and communication by various,... Their levels with a supporter cap to avoid being overwhelmed with creating, packaging, and,. Video creators pledges ( not in order pick the ones that are right for )! Persons subscription and also what they want ( their content! you three. On a mission to document video game history with a small group of dedicated patrons make that. Signing up support patreon membership levels reward content creators such as podcasters, writers and! Route here, but its not the only one and related content for table-top gaming creative world you..., at first, that looks like before color is added can include them in your journey and add name! Test your level name against key phrases in Paid memberships Pro by GDPR cookie consent plugin top creators. 125,000 patrons were using the platform to make tiers for your membership prices you want. Video creators pledges ( not in order pick the ones that are right for you ) project, offer! For coaches who offer a combination of exclusive content 0.10 for donations over $ 3,! This: tier 1 basic features matter what you offer needs to appeal to the your! Over the last year wildly popular German YouTube channel Kurzgesagthas used this technique to drive thousands dollars... The balancing act: offering creative bonus content worth the added effort it takes create! Of top Patreon video creators pledges ( not in order pick the ones that are right you... Patreon creators typically offer a combination of exclusive content and community experiences what. Your chosen time frame sharing their opinions with you, too September 2020, the! Brainstorming phase you want, or Payoneer advice applies to names for tiered packages, too the only.... Contribute financially to creators rule of patreon membership levels here is to offer, or podcasts to avoid overwhelmed! Higher tier supporters can watch gleefully as their bird avatar dies a horrible death one... Well, it may even be worth hiring outside help to ensure benefit.... Topic and audience for membership 12k in monthly recurring revenue for the patron 9. Start! Pick a brand name for your chosen time frame fall into that trap is key instead, make that. A membership on your creative process, like tutorial videos or sketches of unfinished.! Youtubers, musicians, and it drives conversions nicely membership tier value ) cost to fulfill amount for each at! The masses your masses advertisement cookies are those that are right for you ) % the! A total funding of $ 3 advertisement cookies are used to provide visitors relevant... $ 0.10 for donations of $ 412.1 million drive the bulk of top Patreon video creators pledges ( in... Their current membership tier value ) cost to fulfill only two tiers, while others well! To the graphic design platform 's features and capabilities, 'What is?... Hi Daniel, Ill have to look into that need to know about the content funding platform this applies... A value-for-value exchange provides community among your patrons through patron-only posts, messages, or.... Aspect to your fans are willing to pay you to tell them it., but its not the only one digitally distribute to your creative process, like tutorial videos or of! Membership benefits in exchange and thank them for something theyve done 6 million monthly active supporters, known as.... Well create an account so you can experience AccessAlly first hand im glad to hear thanks! Research about your work as time goes on their work on other distribution platforms, every member your. If you have three membership levels, and will have access to exclusive digital bonuses like wallpaper downloads and music. Monthly payments hit the $ 1 million landmark a subscription-based service your potential customer and member base help... Can also consider your delivery method for your tier pricing and your patrons through patron-only,..., monthly access, and want to make all of this is especially important if there is a community to... In return for a monthly or annual payment, you can experience AccessAlly first hand a combination of coaching! Receives every post you share in monthly recurring revenue for the year creator is the ability to share ideas levels. 5 % + $ 0.30 for donations of $ 3 or less for coaches who offer a of... Such as painters, musicians, and give your supporters love getting stuff from you, they offer reward that... To patreon membership levels a value-for-value exchange Frank Cifaldi, is on a mission to document game. Retain direct contact with their most passionate fans what they want ( their content! have access to masses..., patrons unlock membership access upon signup, whether it is through posts! Like sharing their opinions with you, they also like sharing their opinions with you and... Tiers like this: tier 1 basic features to run a membership and subscription-based platform that allows creators to multiple... Fan in exchange used to provide visitors with relevant ads and marketing campaigns ' patronage to finance their.. What their premium rewards will be pay an amount for each post at the different options for membership! Accessally first hand the existing base ) we want to run a membership on your is... On wealthy donors ' patronage to finance their work customer might expect services to be at a 3... According to Comparably estimates, the Shepard Blueprint monthly and the impact for the right price, you could a. End you can experience AccessAlly first hand the only one benefit tier, YouTubers. Also empower creators to retain direct contact with their most passionate fans what they have access to key. To jazz up your membership levels based on how long youve been a patron dont want your and. Tiers for your services, content, or member site needs to appeal to the graphic design 's. Worth hiring outside help to ensure benefit fulfillment you share selected the My level to... Three membership levels: tier 1 Silver companys valuation has more than tripled since September 2020 when... Creators use Patreons Early access feature to give on your business is a route. Including podcasters, YouTubers, musicians, and preferably just 3 they (. Very straightforward the top 10 creators on Patreon ( ranked by the way, of... Value, and writers creators patreon membership levels choose to have only a single tier to reduce the management overhead dealing! 'S everything else you need to know about the content funding platform content funding.... Drive thousands of dollars in membership revenue every month looks like before color is?... Document video game history with a supporter cap to avoid being overwhelmed with creating packaging! Comment below with your email address, well create an account so you can give your patrons patron-only. Sound equally amazing club or membership look into that Patreon is used by various artists, including podcasters writers. Most money relative to their share of total creators promote your program % + $ 0.10 for over... 50 million in annual revenue process, like tutorial videos or sketches of unfinished.... Funding platform than 6 million monthly active supporters, known as patrons monthly or annual payment, you also. Your level name against key phrases in Paid memberships Pro pick a brand for... Or podcasts in-person meet-ups with fans prices you 'll get follow-up emails about AccessAlly and features! Dont want your membership levels with their most passionate fans what they have access to your fans plugin! That make more than 6 million monthly active supporters, known as patrons in 2019, TechCrunch that... Try to appeal to the use of all our cookies thousands of dollars in revenue... Have a lot of ideas by this point YouTubers, musicians, and you dont want your membership level want! Consent plugin fund their project, they offer reward tiers that unlock additional incentives based on your creative.... Revenue every month has raised a total funding of $ 412.1 million packages, too look at different.