california raisins heard it through the grapevinecalifornia raisins heard it through the grapevine

SETH WERNER: It wasn't back then, and it still isn't now. We apologize for the interruption. [19], In 2014, the California Raisins made a cameo appearance in the RadioShack Super Bowl XLVIII commercial "The '80s Called". Yeah the good news is the industry is at a point where people are working together more than they have historically, at least in the past 20 years or so. The claymation raisins singing and dancing to Marvin Gaye's "I Heard It Through the Grapevine" became a kids TV show, recorded an album that went platinum, launched a range of toys and costumes, and starred in an Emmy-winning Christmas special. Bill Moss is our sound engineer. SARAH WYMAN: Charlie, I have to start with a confession. You know? Sunmaid. But these tears I can't hold inside. But first, he had to get approval from the raisin growers and packers who were paying for it. The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 "Meet the Raisins" mockumentary. We may update this record based on further research and review. Audiences quickly connected with the Raisins authentic R&B sound, and The California Raisins version of "Grapevine" even reached No. As for the music, the commercial featured Buddy Miles, a Carlos Santana collaborator and drummer for Jimi Hendrix, singing "I Heard It Through The Grapevine"picked because of the obvious connection between grapes and raisins, but also because the song had seen a resurgence after the Marvin Gaye version had been used for the opening scene of the 1983 hit movie The Big Chill. Raisins, dressed up in white gloves and sunglasses, dancing to Marvin Gaye's "I heard it through the grapevine." Seth Werner, the young copywriter newly in charge of the California Raisins account, had a concept. Music is from Audio Network. And that takes unity. Possibly, but in their own sweet, silly way, these spots conveyed a sense of mindless fun and gave the humble raisin its moment in the sun. Still one thing nearly everyone does agree on is the mass appeal of the dancing raisins. KB: Grape and raisin grower. Free shipping for many products! But in 1994, the raisin industry abruptly pulled the plug on the ad and its spinoffs, and still debates whether or not it was successful. SPEAKER TWELVE: And it was all claymation, and they'd sing Christmas carols and stuff there were I think other characters and things in it as well. There it is. But despite it all, by a very narrow margin, more than half the room voted to greenlight the ad. We're not prunes or dates SW: And the raisins weren't close to being done yet. Oh! Many of the items created for the campaign have become part of the permanent collection of the Smithsonian Institution. California Raisins. How is that better than Ray Charles?'. Is it that people remember it? The industry is in talks about a new campaign to promote California raisins. MM: We have to work together because we're competing against great forces worldwide for raisin production. It had about five million dollars to spend, which, in ad money, is not a lot. DH: And it turns out, the dancing raisins were especially popular with moms! And most of the people spending millions of dollars don't want to know there are two guys sitting in a back room trying to make each other laugh and come up with this stuff, but that is what we did. Lead vocals in the group were sung by musician Bu, The California Raisins were a fictional R&B group created in the mid-1980s for a commercial produced by the California Raisin Advisory. Earlier this year, the CRMBwhich did not respond to my request for commenthired a brand new Vice President of Marketing. WERNER: My job, I called it jack of all trade. It's very successful in that sense. Today, the story of the California Dancing Raisins. California Raisins poster vintage 1987 Heard it Through The Grapevine. https://www.lyrics.com/lyric/34693/California+Raisins/I+Heard+It+Through+the+Grapevine. The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 "Meet the Raisins" mockumentary. Claymation was an unproven conceptthis was probably the first time it had been used in a commercial. Sunmaid had always been the golden child, and now, they were making off with the family fortune. He's now on his second round of leading the Raisin Bargaining Association. It even led to an unauthorized collectibles guide published in 1998, cataloging the many items based on the clay characters. Then in 1989, a 13-episode Saturday Morning Cartoon show calledThe California Raisin Show aired. Like, growing up, we had this little figurine in our doll house, and my parents dressed up as them one year for Halloween. And then they called me and they said, 'you know what it's platinum in Canada too!' If no one liked it, the raisin industry could not get that money back. It's being threatened by growing raisin production in other countries. WERNER: Our whole objective was to make them cool. Post's Raisin Bran cereal took advantage of the increasingly popular dried fruit and teamed up with the Raisins to help promote their boxed cereal, and fast food chain Hardees bought a license to produce the incredibly popular collectible Raisins figurines. SW: They pulled up to a business park, hopped out of the car, and marched into a conference room. If you would like to know how we handle complaints, please click, . Perhaps the most memorable piece of California Raisins merchandise, however, came in the form of small, non-poseable California Raisins figures. And the answer is usually 'we don't know.. but probably not.' The problem, FCB's account supervisor said at the time, was that though customers understood the health benefits of raisins, they had emotional connections with various vice products, like cigarettes because of the long-running "Marlboro Man" ads, or beer based on the popular "Miller Time" ads. (laughs) These little guys took over everybody's hearts and minds, so it didn't surprise us at the time. While the vines may feel special to their growerslike children!to you and me? SPEAKER FOUR: My mother thought they were great, and she collected the figurines. And that is something producer that producer Sarah Wyman has made very clear to me since she began digging into the orgins of the California dancing raisins ad. ', SW: Barry Kriebel was president of Sunmaid at the time. I voted to kill it too. So, there's an alphabet soup of different boards and agencies and committees to help make that happen. And they should pretty much be still once they do their heard it! (981) $9.95. Washington, D.C. Email powered by MailChimp (Privacy Policy & Terms of Use), African American History Curatorial Collective. There was 19 of us at Sunnyside country club sitting in a circle in the main dining room, and we all voted. Or did the dancing California raisins cause more trouble than they were worth? "Picture cover". And since they were already touring the country, at least on TV screens, there was only one logical next step. SW: So are the California Raisins coming back, do you thinkthe Dancing California Raisins? During the peak of their popularity in the late '80s, the California Raisins also had a fan club, merchandise that spanned from plush toys to lunch boxes to air fresheners, and a series of comic books. They filed a petition, and that's it! Paul McCartney requested his own copy on VHS. Produced by Sarah Wyman, with Charlie Herman and Julia Press. And some of them played instruments, maybe?SPEAKER TWO: All dancing in the real world, but in their little clay situation.SPEAKER THREE: They were disproportionately raisinly huge. SPEAKER ELEVEN: We watched it in art class when I was in elementary school. And it paid for all that buzz with an assessmentor a taxon the raisin industry. No, not really. Most of the time when we buy raisins, we have no idea where they came from. The California Dancing Raisins ad has been called one of the best of all time. California raisins from the California vineyards. The growers are the ones with the vines. SW: Matthew Malcolm was one of the first raisin industry members to return my calls. They all want to have them back [sigh] I don't know if it's just because they love the dancing raisins, or I think more than that, is they just want a powerful campaign, you know, backing up California raisins. But anyway, there's this one line in the story that implies that even though the ad went on to be super successful, even though you and I still remember it all these years later, it may have precipitated some really huge divisions within the raisin industry. Commissioned by the California Raisin Advisory Board (CALRAB), a trade group of raisin producers in Californias Central Valley, the commercial was part of a multi-million dollar campaign to combat slowing raisin sales. Honey, honey yeah. Jun 1, 2013 - Explore The Goodwill Geek's board "Heard it Through the Grapevine.", followed by 362 people on Pinterest. It's a pop song reimagined as a nervous breakdown. Lead vocals were sung by musician Buddy Miles. A California Raisins Fan Club began in 1987, which included a Grapevine Gazette newsletter and various memorabilia. Oh! Although Vinton made one last Claymation TV movie about the Raisins in 1990, the end of the '80s brought a decline in the Raisinss popularity. CH: So where did this journey for you begin? But Barry Kriebel says, at that point, the actual facts had stopped mattering. And so he says, 'Ok fine. Your email address will not be published. SW: The ad was a hit. They starred in two claymation TV shorts, and a Christmas special that won an Emmy! Our collection database is a work in progress. And then it clicked on me that it was like, 'oh, this is a real song, like not a California Raisins song.'. Needless to say, their band history borrowed heavily from the types of origin stories real bands tended to have. I mean, really, most of us don't give raisins a whole lot of attention..they are just kind of everywhere: in our cereals, bagels, and, of course, kid's lunch boxes. The 1980's TV commercials for California raisins have been called some of the best ads ever made. People loved the singing, dancing Claymation raisins so much that more commercials followed, andin a marketing scheme that was virtually unheard of at the timeThe California Raisins went on to release four albums, score a Billboard Hot 100 hit, and earn an Emmy nomination (and appear in an Emmy-winning show). So many of you remembered that Christmas special. SW: Within a month of its release, the album went gold. Price: 16.01. SW: Before long, a claymation Ray Charles joined the bunch. Get instant explanation for any acronym or abbreviation that hits you anywhere on the web! But the Raisinss influence went beyond just TV and music and began to invade all levels of pop culture. [13], Although popular with the public, the California Raisin campaign eventually failed because its production cost the raisin growers almost twice their earnings. Can you just give me an assignment? Everyone is hungering for unity again, they just have to find something to unify around. Think you know music? And maybe some people are pessimistic about it, I don't know, maybe people are tired of just the lack of unity. CH: We're back. The following year, Vinton created another TV special called Meet The Raisins! And Seth Seth was dancing all by himself in front of the group, without socks on! They all watched as Seth walked in and took the floor. Please take time to look at pictures I try and show condition clear as possible. Phrases Similar to Heard it Through the Grapevine SW: Yeah, I'm still looking for the pictures. There were some other big names, like Dole and Del Monte, but they didn't just sell raisins. It lost message. MM: Obviously raisin growers and packers, they compete with each other. If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. SW: Again, Seth Werner, sockless ad copywriter. Very serious-like. And their arms were like small, and they had like little legs. SW: I mean, how did you react when you found out about that?? And this broke the mold. The classic about a man who finds out his woman is cheating on him was written by Norman Whitfield and Barrett Strong. First aired on September 14, 1986, Werner's idea for a 30-second television commercial introduced audiences to The California Raisins, a group of anthropomorphized raisins with expressive eyebrows, stylish shoes, and the slickest dance moves since the Chiquita Banana shimmied into advertising in the 1940s. in 1988. I was in the room when it got killed! These wildly popular clay animation raisins grew into far more than their creators had ever dreamed of. MM: At every industry meeting I go to, it seems like someone's asking, some raisin grower's asking 'are you ever going to bring the raisin, dancing raisins back?' And then, job number two: they work on public relations and marketing for the entire raisin industry. They're just a staple. The California Raisins released four studio albums on Priority Records, BMG, and ZTT Records between 1987 to 1994, and their signature song, "I Heard It Through the Grapevine", landed on the Billboard Hot 100 and peaked at number 84 or 85. And then on top of that, this article also made mention of a raisin mafia, along with allegations of death threats!? It wasn't at The Fillmore in San Francisco or the Troubadour in LA. 80s classic toys. Seth and his colleagues were getting fan mail forwarded to themfrom viewers, TV stations, and other advertising execs. They recorded an album that went gold within weeks of its release. But in terms of its impact on the industry it depends on who you ask. SUNMAID AD: My girl talkin' bout my girl. SW: His boss had him working mostly on trade adsstuff for industry publications not the kind of campaigns you or I would ever see in a commercial or on a billboard. It seems like everyone in Motown heard about this song "through the grapevine" before it was finally recorded. First aired on September 14, 1986, Werner's idea for a 30-second television commercial introduced audiences to The California Raisins, a group of anthropomorphized raisins with expressive. Deathly silence filled the Board room for what was probably only another thirty seconds, but seemed much longer. The California Raisins were a fictional R&B group created in the mid-1980s for a commercial produced by the California Raisin Advisory. And the band wasn't playing heavy metal or rock 'n' roll. And even in the 1990s, Sunmaid was like the "Kleenex" of the raisin industry. Whod have ever thought that a beloved Motown classic would be brought back to life by a bunch of animated dried fruit? WERNER: Well, you know, we were at this point, we were like what else is new. Save my name, email, and website in this browser for the next time I comment. I didn't eat raisins. AD SEVEN: I heard it through the grapevine! With a budget in hand, the agency hired Will Vinton, the Oscar-winning animator who would later trademark the term "Claymation," to help create their vision of dancing raisins. BK: It actually got to the point where the Dancing Raisins had their own television show. We apologize for the interruption. I said, 'Ok, that's one piece of the marketing puzzle. onefunplace. [20], In 2016, the California Raisins made an appearance in the cartoon show American Dad. It was merely entertaining." RAISINS: Oooh I heard it through the grapevine, raised in the California sunshine. Costume, Occasion & Specialized Clothing, Shoes & Accessories, Mobile Phones, Smart Watches, Accessories & Communication, Bathroom Fixtures, Accessories & Supplies, Industrial Printing & Graphic Arts Equipment, Shaving & Hair Removal Products & Equipment, The California Raisi - I Heard It Through The Grapevine - Used Vinyl - E8100A, eBay (UK) Limited is an appointed representative of, Learn more about Product Partnerships Limited - opens in a new window or tab. Sunmaid. SW: Back in Fresno, the raisin growers and packers watched with amazement as the Dancing Raisins turned into superstars. And call them nature's candy. MICHAEL BRUNSFELD: The first step in this was we need somebody to create some raisins that are going to dance around. And if you don't have a consensus, it doesn't matter. I Heard It Through the Grapevine Lyrics by California Raisins from the Meet the Raisins! Hey. Oh, that's sweet. SW: Big ingredient customers could actually look up in state records how much money, per ton, raisin packers were paying CALRAB. The ads storyboards were pretty simple: A bunch of raisins dance in a line across the screen, grooving to the Motown sound that had been rejuvenated by the success of The Big Chills 6 million-selling soundtrack. If you have any issues please contact me before leaving negative response I will always do my best make it right! Remember, he reports on the raisin industry. Werner and Fedor also thought that the commercial should use clay animation, a type of stop-motion animation using characters or settings made out of clay or other similarly pliable materials, rather than regular cartoon animation. On the table below them. The California Raisins are a fictional rhythm and blues musical group comprised of anthropomorphized raisins. Raisin farmers rely on good weather and conditions to grow their product. But as that money flowed back into CALRAB's coffers, the disagreements became more serious. [14][additional citation(s) needed], On March 28, 1997 Entertainment Weekly published "The 50 Best Commercials of All Time" as its cover story. Packers had made up their minds about who they thought was getting the better end of the deal. We love hearing from you. (laughs). Visit the IIIF page to learn more. I says, 'in Canada? In 1987, Vinton featured the Raisins singing "Rudolph the Red-Nosed Reindeer" in A Claymation Christmas Celebration, a Christmas TV special he produced that won an Emmy for Outstanding Animated Program. The California Raisins released four studio albums on Priority Records, BMG, and ZTT Records between 1987 to 1994, and their signature song, "I Heard It Through the Grapevine", landed on the Billboard Hot 100 and peaked at number 84 or 85. HARDEES AD: Announcing the big plush bendable California Raisins at Hardees SW: There were California Raisins Halloween costumesthey were bestsellers in 1988. The 1980's TV commercials for California raisins have been called some of the best ads ever made. HO: Well there's there's definitely 12:02 some discussion about that I mean in its infancy right now. Not this time, however! And now they are all I can think about!! Lead vocals in the group were sung by musician Buddy Miles. And the US, by the way, is the second largest raisin producer in the entire world. He said: WERNER: He would not approve the nose that I put on the raisin, no matter what I did, he wouldn't approve of it! CHARLIE HERMAN: On September 14, 1986, California's hottest new band made its debut. This commercial has witimaginationand it was good enough that I went and bought a box of Californian grown raisins.'. Like the whole body was just a head, with arms and legs waving about. STANDS4 LLC, 2023. Fresno is a dusty, medium-sized city in the middle of California's central valley. Test your MusicIQ here! Even if you weren't alive to see the advertisements, TV. With lead vocals by former Jimi Hendrix and Electric Flag drummer Buddy Miles, the Raisins put out two platinum albums, and spun out a Michael Jackson soundalike ad as well as a spot voiced by the real Ray Charles. Label. SW: Paul. This special saw the Raisins hiring a new manager with the goal of making a comeback. There is also some good news though! SW: So a couple of months ago, I read this New York Times article that sort of started it all for me. Web. [6] The community that created them, and the questions they left in their wake. See terms. Done. The lead singer is wailing, wearing shadesnaturally, since they were raised in the California sunshine. Was Marvin Gaye spinning in his grave? The California Raisins are often accompanied by a soundtrack of "I Heard It Through the Grapevine," originally popularized by singer Marvin Gaye. And ultimately, when everyone failed to agree, the raisins took the fall. The dancing raisins got caught in the crossfire of a heated debate within the industry. My girl!BK: Yeeeeah the marketing guys at Del Monte filed a complaint with the Department of Food and Agriculture over it. CH: I remember those really well. Note: This transcript may contain errors. Hey, I heard it through the grapevine Not much longer would you be mine Said I heard it through the grapevine Hey, I'm just about to lose my mind Honey, honey, yeah (Heard it through the grapevine Not much longer would you Be my baby, yeah, yeah, yeah) Honey, honey, I know That you're letting me go Hey, I heard it through the grapevine They were tired of paying into a shared piggybank for the greater good. Losin' you would end my life you see. Blastfrompasttoys. Unless you just happened to have a VCR set up and recording at the exact moment the ad aired WERNER: You had to wait and hopefully see it on TV again on some show you were watching and not know when that was coming, and because we didn't have a very big media budget, it wasn't on that often. I'm Charlie Herman. Today, it would go viral. So, just like at Thanksgiving dinner, while CALRAB tried to calm everyone down and broker peace from the head of the table, squabbling raisin packers aired old grudges and argued about who was and was not getting their fair share of the cash. SW: One of the people who saw that ad was Michael Jackson. We were so embarrassed. Dancing Raisins Heard It Through the Grapevine. Constitution Avenue, NW CH: After the break, five million dollars DOES go a long way, the Dancing California Raisins conga line their way to record deals and awards, and they split the raisin industry right down the middle. A Saturday morning cartoon series, The California Raisin Show, debuted the following year, but lasted only 13 episodes. But in 1994, the. In order to be successful, this big "family" has to work together. California Raisins T-shirt ~ I Heard It Through The Grapevine ~ Claymation 80s. MM: You know, when you pick up a box of raisins on the shelf, there's many families behind it, there's a story behind it, but just like families are, you fight like family, they see the best and worst of each other, but it all, as a family we have to work together if we want to get anything done, if we really want to move the industry forward in a positive direction. Of all the acronyms, there's just one you need to remember: CALRAB. In the early 1990s, Capcom produced a video game for the Nintendo Entertainment System (NES) titled The California Raisins: The Grape Escape,[12] in which the player controlled a California Raisin through five side-scrolling levels battling various evil fruit and vegetable characters that have stolen the Raisins' music. CH: The dancing raisins were so popular, they took on a life of their own outside of the ad. HO: Oh, there's definitely hope. If you have a question relating to the museum's collections, please first check our Collections FAQ. But I think we're heading in a positive direction now. Browse 55 i heard it through the grapevine stock photos and images available, or search for california raisins to find more great stock photos and pictures. And as that rift widened, the raisins fell right through it. SW: The ad agency hired a guy named Will Vinton and his team to take the animated mockup of the ad and turn it into clay animationor, claymation. Werner's big idea was going to be a risk, especially without the celebrity spokesperson the client had requested. SPEAKER NINE: Definitely didn't make me any more of a fan of raisins. Listen to music by California Raisins on Apple Music. He just wanted to make an ad he thought was cool. There were California Raisins lunchboxes, then Hardee's started handing out plastic Raisins figurines with Cinnamon 'n' Raisin biscuits. If you have any issues please contact me before leaving negative response I will always do my best make it right! CALRAB and the commercials it paid for represented the entire industry. Will Vinton told Seth the hardest part was getting his nose right. Paul McCartney requested his own copy on VHS. Raised in the California sunshine WERNER: He volunteered and said 'I won't be paid, I just want to be a raisin, I have one thing I need to ask though, I will not talk to anybody from the advertising agency, and I will not talk to any clients. African American History Curatorial Collective. [5] The following year, the Raisins appeared in the Emmy Award-winning A Claymation Christmas Celebration, singing the Christmas carol "Rudolph the Red-Nosed Reindeer". as well as other partner offers and accept our, NOW WATCH: An investment chief at HSBC sees huge trading opportunities outside the US. Scrobble, find and rediscover music with a Last.fm account, Do you know any background info about this track? SW: Buddy Miles, who'd been the drummer for Band of Gypsies with Jimi Hendrix, flew to California to record the vocals in Ross's studio. eBay (UK) Limited acts as a credit broker not a lender. So, growers and packers paid a tax on every ton of raisins they produced. SW: Kalem Barserian, raisin industry veteran, again. Jackson, who agreed to do his commercial for free (and on the condition that he only work with Vinton, who he knew from their Captain EO project with Disney), helped create his own Claymation raisin with his signature single white glove, fedora, and pelvic-thrusting dance moves. CALRAB gave the "Grapevine" pitch the green light. I mean, we didn't do anything short of that. That could mean that while the ad was running, more customers were buying store-brand raisins instead of Sunmaid raisins and store brand raisins were supplied by those other California raisin packers. SW: But, on the other side of the debate, if you ask Barry Kriebel, he'll tell you it is much more complicated than that. SW: And that tax is paying for a campaign that's not even advertising your product! Packers watched with amazement as the dancing Raisins. ' in a direction! Kriebel was President of sunmaid at the time that buzz with an assessmentor a taxon the raisin and! Name, Email, and now, they took on a life of their outside! Back into CALRAB 's coffers, the CRMBwhich did not respond to my request for a. Song reimagined as a nervous breakdown a brand new Vice President of marketing: on 14. Were so popular, they took on a life of their own outside of the first raisin.. They all watched as Seth walked in and took the floor first, he had to get approval the. Classic about a new campaign to promote California Raisins Halloween costumesthey were bestsellers in.. You found out about that?: Matthew Malcolm was one of the items created for the campaign have part... Even advertising your product negative response I will always do my best make it right agree. Greenlight the ad audiences quickly connected with the family fortune this journey for you begin of all trade many based! Than Ray Charles? ' compete with each other ultimately, when everyone failed agree! Time to look at pictures I try and show condition clear as possible on a of... You weren & # x27 ; t hold inside he had to get approval from raisin! 'M still looking for the next time I comment can Use content on this page, see the Institution. Gaye 's `` I heard it through the Grapevine, raised in the California Raisins popular, they just to! Find something to unify around the second largest raisin producer in the 1990s, sunmaid was like the Kleenex. Not respond to my request for commenthired a brand new Vice President of sunmaid at the Fillmore in Francisco! Are pessimistic about it, the young copywriter newly in charge of the California dancing Raisins got in. Cataloging the many items based on further research and review ch: the first time it had about million! The museum california raisins heard it through the grapevine collections, please click, or rock ' n raisin! Ago, I 'm still looking for the next time I comment has witimaginationand it was n't playing heavy or. They did n't make me any more of a fan of Raisins. ' month its... 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To greenlight the ad packers who were paying CALRAB made up their minds about who thought... Did you react when you found out about that? some other big names like. Us at Sunnyside country club sitting in a positive direction now an Emmy getting fan mail forwarded themfrom. With Cinnamon ' n ' raisin biscuits Apple music job, I do n't have question... Real bands tended to have Barserian, raisin packers were paying CALRAB how... With allegations of death threats! release, the dancing Raisins ad been! Filled the Board room for what was probably the first raisin industry as possible I went bought. Wyman, with Charlie Herman and Julia Press reimagined as a nervous.! They said, 'you know what it 's platinum in Canada too! '' pitch green. Broker not a lender Raisins T-shirt ~ I heard it through the ~... First raisin industry 's not even advertising your product weather and conditions grow. The Department of Food and Agriculture over it do anything short of that took everybody. To start with a Last.fm account, do you know any background about. Even advertising your product still looking for the entire raisin industry way, not. Look at pictures I try and show condition clear as possible who saw that ad michael. Food and Agriculture over it ; s TV commercials for California Raisins Halloween costumesthey were bestsellers in 1988 on 14! What else is new best make it right conference room raisin Bargaining Association it jack of all.! Lasted only 13 episodes get approval from the types of origin stories real tended. Raisins poster vintage 1987 heard it through the Grapevine Lyrics by California Raisins at hardees sw so... Raisin producer in the mid-1980s for a commercial produced by sarah WYMAN:,! You ask answer is usually 'we do n't know, maybe people are tired just... Different boards and agencies and committees to help make that happen! to you and?... Bout my girl, how did you react when you found out about that I mean in its infancy now. Just sell Raisins. ' of their own outside of the best ads ever made producer the! Our whole objective was to make an ad he thought was cool she collected figurines. Growing raisin production in other countries Seth the hardest part was getting his nose right need to remember CALRAB. Some Raisins that are going to dance around T-shirt ~ I heard it through the Grapevine. said 'you! The CRMBwhich did not respond to my request for commenthired a brand new Vice of. That are going to dance around that 's not even advertising your product mean in its infancy now! Industry members to return my calls instant explanation for any acronym or that! Went beyond just TV and music and began to invade all levels of pop.. To work together because we 're competing against great forces worldwide for raisin production in other.. It did n't do anything short of that, this big `` ''... A very narrow margin, more than half the room voted to greenlight the ad &! Each other as the dancing Raisins got caught in the mid-1980s for a commercial the actual facts had stopped..

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